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What women want…

I was obviously flattered when the Ordnance Survey asked me to make scarves for the ladies at their reception desk.  Then a sense of panic kicked-in.  What women want from apparel is a bit of  mystery to me.

This retail silk material is light-weight and hangs beautifully to display both parties logos.

This retail silk material is light-weight and hangs beautifully to display both party’s logos and beautiful OS 1:25k cartography.

Our maps have always been maps first and foremost.  Yes, you can wear them and they’ve been incorporated into evening wear, as wedding favours and clearly worn around the neck in a rakish and athletic way.

Result! What a great welcome to OS HQ!

Result! What a great welcome to OS HQ!

But now I was obliged to make maps that get worn by the first people anyone gets to meet when they visit the institution synonymous with mapping tradition in their fabulously (almost 80% glass and open space) architected building.

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I actually consciously made my visits to OS less frequent as we toyed with designs and materials.  I found the expectant looks by the receptionists too much to bear.

OS Maps worn with Pride

OS Maps worn with Pride

By following our design principles (surely you’ve downloaded the book by now?) we arrived at a map scarf containing a thin strip of New Forest 1:25k OS map image with the extreme eastern section centred on the OS offices.  The OS partner logo in black and white at one end, and the SplashMaps logo at the other.  All this on a retail silk similar to that used on our latest London maps (we call this SplashMaps Lite material).

Our London Maps are typically printed on the same lighter material as the OS neck scarf.

Our London Maps are typically printed on the same lighter material as the OS neck scarf.

Today I was able to arrange to meet my partner account manager, Lester, in the reception area.  So as soon as the ladies started looking expectant I could really give them what women want.  A map that represents style, collaboration, partnership and one that shows the most iconic of OS map images.  And what a result!  There was mild panic as our ladies devised the best way to tie the scarves, and to wander if they’d go with the new uniforms.  Thankfully this was followed by huge beaming smiles.

I can show my face at the OS again!

I can show my face at the OS again!

Mission accomplished and everyone delighted ;-).  We’re looking forward to our next commission!

One response to “What women want…”

  1. […] our maps we can offer bespoke maps on this new material too.  Want your store on the map?  Have a garment idea?  Contact us […]