First Instagram friendly map

We’ve created our first custom-made Instagram friendly map in the UK together with Clarion Communications. The 6 islands of the Outer Hebrides are already in Lonely’s Planet’s top 5 regions to visit in 2019. With a disproportionate number of beauty spots, our map is aimed at attracting visitors to the exact spot to take that iconic Instagram selfie or landscape. With the full detail of an Ordnance Survey 1:50k scale Landranger map and printed on our signature weatherproof fabrics you’ll be tempted to explore on foot or bike, whatever the weather.



Our map guides you to the perfect Instagram position

From food to favourite pets, selfies to sunsets – maintaining an engaging Instagram feed can be hard work – but now a new map could help solve a million millennial travellers dilemmas.

Hands-on character of an old school map

The limited-edition map of Uist in the Outer Hebrides embodies the ‘hands-on’ character of an old school map with its traditional layout and trusted grid reference points – but with a modern-day twist.

A section of the Hebrides Instagram friendly map series with beauty spots marked-on

The most Instagrammable places

A special new Insta-friendly symbol has been created and added to the map to sit alongside the traditional ‘place of worship’ and ‘museum’ symbols from map reading days-gone-by. And resourceful islanders, along with social media insight, have identified the most ‘Instagrammable’ places on the islands to help tourists seek out the ‘must snap’ picture spots to keep their Insta-followers fed.


Just one of those iconic beauty spots

Influencer wannabies

Created by CalMac Ferries and Outer Hebrides Tourism, the map pinpoints the top 10 Insta-worthy beauty spots throughout Uist such as Seal Bay in Berneray (great for seal spotting) and Eriskay Football Pitch (FIFA-recognised scenic football pitch) for influencer wannabees to capture the very best shots for their social feeds. Ahead of the 2019 tourist season, the adventure scale map, designed in all-weather waterproof fabric to withstand the occasional Hebridean shower, will help social media devotees discover just why Uist is a must-see destination this year.

A photographer’s paradise


The Social Media Campaign puts the Hebrides on the Map

Andrew Macnair, Head of Marketing at CalMac Ferries said: “The Outer Hebrides are a photographer’s paradise and an influencer’s dream, and this viral popularity continues to increase as globetrotters share pictures on social media of their adventures on the islands.  Uist, however, is a hidden gem, with powder-white beaches, untouched natural landscapes and vibrant crofting communities steeped in traditional Gaelic culture, often overlooked as tourists flock to the likes of Harris and Lewis.


Leona sells the Insta-friendly SplashMaps at Uist Gifts in Lochboisdale -Raising funds for the RNLI

Travellers love a traditional map

“We know that Instagram matters to today’s tourist and we also know that travellers love a traditional map. Our new style version makes it easy for visitors – pinpointing a real eclectic mix of views and landscapes and moreover making them easily identifiable through our new social symbol.”


Old-school map? Ours are printed on fabric

So many Insta-friendly locations

Robert McKinnon, Chief Executive of Outer Hebrides Tourism added: “The popularity of the Outer Hebrides has grown considerably in recent years, with 218,000 people now visiting annually from throughout the world.

“Social media has put the islands on the map, with so many Insta-friendly locations on our doorstep. We look forward to welcoming visitors to Uist and seeing Instagram feeds fill with snapshots of their adventures on the islands.”

Hampshire-based SplashMaps

Two maps will be rolled out in the coming weeks and will be available on CalMac ferries to the islands. Visitors to the islands are being encouraged to share their snaps of the beauty spots and tag #seeuistsoon #calmacferries and #visitouterhebrides in their posts. Today, 88k people tagged an Instagram post with #outerhebrides whilst 13k shared pictures of #uist.

The maps were designed and made by Hampshire-based SplashMaps using Ordnance Survey’s familiar Landranger style of map.


Find your vantage point from the Instagram Friendly map

Top 10 beauty spots

Berneray, North Uist, Grimsay and Benbecula

  • Giant Macaskill, Berneray – Statue for world’s tallest man
  • Seal Bay, Berneray – Great for seal spotting
  • Hercules, North Uist – Statue of the infamous Island bear
  • Traigh lar, North Uist – Beautiful beach wildlife haven
  • Scolpaig Tower (Macleod’s Folly), North Uist – Medieval tower
  • Teampall na Trianaid (Church of the Holy Trinity), North Uist – Church ruins with terrific views
  • Culla Bay, Benbecula – Spotless white birdwatching beach
  • South Ford cockle beach, Benbecula – Prime cockle-picking beach
  • Rueval, Benbecula – Largest mountain in the Uists
  • Grimsay Harbour, Grimsay – Bustling hub for sea fishing


South Uist and Eriskay

  • Eriskay Football Pitch, Eriskay – FIFA-recognised scenic football pitch
  • Loch Skipport, South Uist – Boat harbour with wild ponies
  • Our Lady of the Isles, South Uist – Monument with great views
  • Loch Druidibeag, South Uist – Natural wildlife haven
  • Loch Eynort, South Uist – Otter and wildlife spotting
  • Roshinish, South Uist – view of where the Am Politician sank
  • Polochar Standing Stone, South Uist – Unusual waterside standing stone
  • Askernish Golf Course, South Uist – Historic course with great views
  • Kildonan, South Uist – Sandy white 20-mile beach
  • Howmore Chapels, South Uist – Church ruins dating to 1200s

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