Ed Freyfogle, founder of Lokku, an investor in an increasing family of geo-start-ups, explained the strategy behind these investments for the Geo-Hipster blog. The interview highlights some key elements.
- SplashMaps is declared the most Geo-Hip of the investment to date(Flattered! And sorry to the rest of the family… because we’re honored to be in the same portfolio as you!)
- But there’s strong congruence between the family (the purpose of the diverse portfolio begins to become apparent…).
- And some solid business thinking behind all of these (there’s a good pedigree of thinking behind this increasing portfolio of geo-investments).
Ed explains some of his ideas for supporting analogue products emerging from Digital content. But he clearly identifies the opportunity space we’re all in together. “…all of a sudden we all carry around a supercomputer that knows exactly where we are at all times. But I don’t think anyone grasps how radically this will change everything.”
For a full description of what a geo-hipster is try this from Atanas, the blogger himself. Sufficient to say, these are the “influencers” in the geo-market in this fascinating phase of geography meets digital meets internet meets social media and digital media times.
In the interview we