Shaking with Ed on Lokku’s investment

At SplashMaps we’ve prospered by sharing our dream with an Angel investor, Lokku (I hope you were expecting that from the title;  this isn’t Mills and Boon you know!)

Ed Freyfogle, founder of Lokku, an investor in an increasing family of geo-start-ups, explained the strategy behind these investments  for the Geo-Hipster blog.  The interview highlights some key elements.

• SplashMaps is declared the most Geo-Hip of the investment to date(Flattered!  And sorry to the rest of the family… because we’re honored to be in the same portfolio as you!)
• But there’s strong congruence between the family (the purpose of the diverse portfolio begins to become apparent…).
• And some solid business thinking behind all of these (there’s a good pedigree of thinking behind this increasing portfolio of geo-investments).

Ed explains some of his ideas for supporting analogue products emerging from Digital content. But he clearly identifies the opportunity space we’re all in together.  “…all of a sudden we all carry around a supercomputer that knows exactly where we are at all times. But I don’t think anyone grasps how radically this will change everything.”

For a full description of what a geo-hipster is try this from Atanas, the blogger himself.  Sufficient to say, these are the “influencers” in the geo-market in this fascinating phase of geography meets digital meets internet meets social media and digital media times.

In the interview we